Some of the most profitable results from my small home-based business came when I incorporated brand recognition and brand development into the fundamental process of building my business. As it grew to a full-time Brand Awareness Program with administrative design and brand development programs my clients relied on, I skipped out of the home-based operations and into an office. I needed a place for people to come. That’s when my business began to BOOM.
Corporate and Personal Branding
Whether it’s a logo or a style that simply becomes you over time, the brand you inject into your business at the beginning will most likely stick with you. People still call my corporate office and ask for me by name.
No matter how big this business gets, I hope my clients, my customers, and my buyers see themselves in the work that’s completed and how it suits them.
How to Build Your Brand
- Be visible. Put your picture on it.
- Be personable. Don’t hesitate to stamp your personality on the solutions you offer clients.
- Be authentic. Don’t try to put on airs or be something you’re not. Always be yourself.
- Be present. One thing I did in the beginning that hasn’t changed… My phone number is still the most active number when you call the company. Anyone can call me. (And more often than not, I still answer my own phone. This is important as you build your brand.)
- Be there. I can’t tell you how many times I’ve shown up for a funeral, or sent a gift, or just been there when my friends and clients NEED me to be there for them. It’s important. Be there. Don’t miss an opportunity to be there when you’re needed.