Are you so busy that you feel like you’ve fallen off track?
Are your deadlines more like suggestions?
Do you feel like your business is struggling, has lost its focus, or is out of control?
Do you feel like you have no control over what happens day-to-day?
If so, you just might be winging it in your business.
If you feel like that proverbial chicken with its head cut off, you’re not working according to your plans and goals. You might be extremely busy, but are you productive? The two are not the same. Being busy may mean you’re simply going with the flow and doing what you need to at the moment to keep the business going.
Again, you’re winging it. You’re flying by the seat of your pants and don’t have the focus or the control you need to keep your business on goal. When you’re not in control, you’re not productive.
And if you, the CEO and Visionary, aren’t being productive, your business is simply treading water and not growing.
When your time is focused primarily on daily tasks and busy work inside your business, you don’t have time or energy to create goals and plans to help make your business thrive. All you do is put out fires, and you don’t have time to train your team to avoid setting fires in the first place.
You’re winging it, not working it. You’re wasting precious time doing things someone else needs to be doing. You’re not delegating effectively (or at all), and you’re mistaking being busy for being productive.
At the end of the day, you’re not helping your business to profit because you’re stuck doing everything but high-level, revenue-producing activities.
This is not a judgment. I’ve seen this too many times with my clients, and in the past I did my share of winging it. I was so busy dealing with emergencies and distractions that I couldn’t focus on my real job in the business, the CEO role.
I didn’t see a way out. Maybe you can relate.
I’m happy to tell you today there IS a way out, and it’s simpler than you think.
I love to help my clients discover the difference between working ON their businesses and working IN them. When you work on your business, you do the tasks a CEO should be doing, such as building strategic business relationship, delivering and engaging with your clients, writing marketing materials, and planning and creating new products and services. You work on your vision and your big plans for the future.
That’s your role, not putting out fires, dealing with customer service, solving operational issues, managing day-to-day operations and marketing management, creating manuals and procedures, or paying the bills.