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Questions to Building Sustainable Sponsorship

Sponsorship Training – 3 Key Questions to Building Sustainable Sponsorship

Part of business is that we want something that’s only sustainable, but we want predictable results. Here are 3 questions to ask yourself when building a sponsorship program

1. Did my event or sponsorship property meet attendance goals?

Sponsorship Attendance Goals – When holding events, one of our first goals is to get people in the doors and butts in your seats! Why? Well… if we don’t have people, we can’t get sponsors the exposure and value we promised!

When holding events, one of our first goals is to get people in the doors and butts in your seats! Why? Well… if we don’t have people, we can’t get sponsors the exposure and value we promised!

Assessing your attendance allows you to take a look at what resources you’ve used to get as far as you have. What worked? What could we do better next time? Your organization isn’t just a money-making machine; it’s meant to make a difference on every life you touch.

Sponsors want to see the real passion. It’s a lot easier to invest in someone who’s walking their talk. Sincerity goes a long way!

2. Were all of the promises we made our sponsors kept?

Sponsorship Training Sponsorship Promises – As you know, getting sponsored is not always an easy task – especially when you’re starting out. You’re essentially selling them an opportunity – so if you’ve obtained a sponsorship, you want to do everything in your power to show your sponsors it was a great investment.

As you know, getting sponsored is not always an easy task – especially when you’re starting out. You’re essentially selling them an opportunity – so if you’ve obtained a sponsorship, you want to do everything in your power to show your sponsors it was a great investment.

Evaluating to make sure you kept up your end of the deal will help you show off your reliability & how seriously you take the sponsorship relationship, making sponsors more likely to invest in your mission again! Remember, Relationships Raise Money

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